Recent years have seen exciting changes in the marketing practices of the healthcare and pharmaceutical industries. Effective marketing solutions in the healthcare organizations are now more about crafting and sharing stories about products and demonstrating their value to healthcare professionals and consumers.
Healthcare and pharmaceutical marketing agencies are at the forefront of digital strategy, elevating brands and engaging audiences. They are setting the pace for the future of digital marketing by adapting to industry shifts.
What are healthcare and pharma marketing agencies services?
A marketing agency that specializes in pharma or healthcare assists healthcare providers in crafting strategic plans for marketing, sales-enablement, and advertising. They have an in-depth understanding of the industry and can supply healthcare professionals and businesses. Their core services are:
- Market Research: Analyzing market trends, competition, and audience insights.
- Campaign Creation: Developing and executing marketing campaigns.
- Content Development: Creating engaging and informative content for marketing campaigns, including website copy, blog posts, social media content, and email marketing.
- Digital Marketing: Implementing digital marketing strategies and utilizing social media platforms for promotion, including search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing.
- Patient Engagement: Engage and educate patients about healthcare products and services.
- Analytics and Measurement: Using data-driven strategies to measure the effectiveness of marketing campaigns, including tracking key metrics and providing insights that help optimize marketing efforts and improve ROI.
- Compliance with Regulations: Ensuring marketing campaigns align with healthcare and pharmaceutical regulations.
- Brand Strategy: Developing a strong brand identity, including brand messaging, positioning, and visual identity.
- Media Planning and Buying: Developing and executing media plans to reach the target audience, using traditional and digital media channels.
- Event Marketing: Planning and executing events that promote products and services, including trade shows, conferences, and seminars.
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A List Of Top Healthcare and Pharma Marketing Agencies
The following is a list of the top healthcare marketing agencies based on organic web traffic. This list is not exhaustive; there may be additional healthcare marketing agencies not included here. It is recommended to investigate and evaluate various agencies to find the one that best meets an individual’s requirements.
1. IPG Health
IPG Health is a full-service marketing agency that helps healthcare companies grow their businesses. It is a globally recognized health marketing agency celebrated for its innovative solutions and impactful campaigns. The IPG Health marketing team includes over 20 full-service agencies and more than 18 specialized agencies that focus on leveraging ingenuity, tech, and data. Their dedication to creating novel marketing solutions and their reputation for doing what’s right for their clients make them a sought-after agency in the health marketing domain.
Things to know about IPG Health
- Key differentiator: IPG Health is a global player. This provides them with access to a wide range of resources and expertise that can help their clients achieve their marketing goals.
- Key marketing services: IPG Health, and the underling IPG network, offer a variety of marketing and digital marketing services, including:
- Branding
- Strategic business consulting
- Global initiatives
- Data and analytics
- Media planning and creation
- Digital-first global production company
- Industries served: Serving predominantly the healthcare and pharma industry,
- Office location: Headquarters in New York City, and offices across APAC, EMEA, LATAM, and North America.
- Year founded: Originally, IPG was founded in New York City as McCann-Erickson in 1930.
- Team size: IPG Health operates with a team of 6000+ employees spread across six continents.
- Reasons to work with them: IPG Health is recognized for its excellence in the marketing field. A health-focused division would presumably leverage this expertise to deliver top-notch services in the healthcare sector. Moreover, being a part of a larger group means having access to a vast network of companies, resources, and expertise. This can be beneficial for big healthcare brands seeking multi-faceted marketing campaigns.
2. Real Chemistry
Real Chemistry is a forward-thinking marketing agency that addresses the challenges faced by the modern healthcare industry. Even though medical technology is getting better quickly, many people still think that healthcare is old-fashioned and hard to understand. They emphasize the importance of AI at their core, combined with a broad range of expertise, to foster collaboration without barriers. This positions them uniquely to lead transformative changes in the healthcare marketing domain.
Things to know about Real Chemistry
- Key differentiator: Their key differentiator lies in their holistic approach to healthcare marketing, combining advanced technologies like AI with innovative ideas to reshape and enhance the healthcare experience.
- Key marketing services:
- Integrated Communications
- Advertising
- Value-Based Care Consulting
- Influencer Marketing
- Performance Marketing
- Patient Community Engagement
- Medical Communications
- Branding
- Media & Marketing, and Insights
- Industries served: Real Chemistry serves the healthcare industry.
- Office location: The offices are located in the United States, Canada and Europe.
- Year founded: The business was founded in 2001.
- Team size: Real Chemistry has a team of over 2000+ employees, including 60+ staff with doctoral degrees and 160+ analysts and data scientists.
- Reasons to work with them: With AI being central to their operations, Real Chemistry is at the forefront of leveraging technology to provide innovative solutions in healthcare marketing.
3. Evoke Group
Evoke is a leading global brand experience and communications agency dedicated to making “health more human”. They emphasize the importance of human connection in the healthcare industry with their holistic approach to health branding and communications. Evoke continues to pave the way in transforming healthcare communication and experiences with a clear vision for the future.
Things to know about
- Key differentiator: Evoke emphasizes creating more human-centered experiences in the healthcare sector. They are a global brand, experience, and communications platform specifically designed for this purpose. This human-focused approach is evident in their creative perspective, which believes that the most human work is the most powerful, the most activating, and the most important.
- Key marketing services: Their marketing services span a wide range, including PR,
- integrated communications,
- creative delivery,
- scientific storytelling,
- healthcare policy consultancy,
- digital marketing,
- behavioral science-driven patient engagement,
- data-driven marketing,
- market access strategies, and more.
- Industries served: The Evoke Group serves primarily in the health and life sciences sectors.
- Office location: Evoke has offices or a presence in London, New York, Philadelphia, and San Francisco.
- Year founded: The business was founded in 2006.
- Team size: According to LinkedIn, Evoke Group has 1000+ employees.
- Reasons to work with them: Evoke operates on a global scale, allowing for a broad perspective and expertise across various markets and healthcare systems. Moreover, Evoke offers specialized agencies such as Evoke Canale, Evoke Create, and Evoke Incisive Health (among others) that bring decades-long expertise. This variety allows clients to tap into specific skill sets tailored to their needs.
4. Ogilvy Health
Ogilvy Health is a leading pharmaceutical marketing agency with a rich legacy of creating impactful brand strategies and campaigns since its inception by David Ogilvy in 1948. Their unique differentiator is their commitment to inspiring both brands and people to make a positive impact on the world. They offer a comprehensive suite of marketing and digital marketing services.
Things to know about Ogilvy Health
- Key differentiator: Their key differentiator stems from their rich legacy. This legacy has enabled them to cultivate a unique approach that focuses on creating iconic, behavior-changing, and value-driving ideas for their clients. They believe that the best way to reach and engage healthcare audiences is through creative and innovative marketing campaigns that break through the noise.
- Key marketing services:
- Brand Development and Promotion
- Data, Intelligence, and Strategy
- Experience and Innovation
- PR and Influence
- Medical Education
- Market Access and Payer
- Industries served: They primarily serve the healthcare, pharma, and medical industry.
- Office location: Ogilvy Health has offices in various countries, with the main office in New York City.
- Year founded: Ogilvy Health was founded in 1974.
- Team size: According to LinkedIn, Ogilvy Health has 650+ employees.
- Reasons to work with them: Collaborating with Ogilvy Health offers the advantage of leveraging their deep-rooted expertise in healthcare marketing and their dedication to driving value through behavior-changing ideas.
5. NoGood – Growth Marketing Agency
NoGood is a data-driven growth marketing agency that helps businesses of all sizes grow their online presence and achieve their marketing goals. Performance branding, SEM/PPC, social ads, SEO, content marketing and CRO are some of the pivotal digital marketing services they offer. The agency is also known for their commitment to results, and they work with each client to develop a custom marketing strategy that is tailored to their specific needs.
Things to know about NoGood
- Key differentiator: Focusing on data-driven marketing. To achieve their desired outcome, they use data to monitor the results of their campaigns and make adjustments as necessary.
- Key marketing services:
- Digital marketing, eCommerce, SEO, Content Marketing, PPC, Video Advertising, Social Media, Podcast Advertising, Marketing Automation, Conversion Rate Optimization, Graphic Design, Branding, Performance Marketing, Content, and Data Science
- Industries served: A variety of industries, including B2B, Healthcare, SaaS, eCommerce, Technology, and Finance.
- Office location(s): New York City, Los Angeles, and Miami.
- Year founded: 2016 in New York.
- Team size: According to LinkedIn, NoGood has a team of more than 50 experienced marketers.
- Reasons to collaborate with them: Their impressive track record, which includes an 88% client retention rate, and their reputation for fostering sustainable and quantifiable growth for their clients, are two compelling reasons to do so.
6. Area 23
Area 23, an IPG Health Company, is a full-service healthcare marketing agency that helps healthcare organizations and pharmaceutical companies achieve their marketing goals through creativity, innovation, and data-driven insights. They positioned itself as a leader in the healthcare marketing sector. The agency serves a diverse clientele, including pharmaceutical giants like Allergan, AstraZeneca, Bayer Healthcare, and Novartis.
Things to know about Area23
- Key differentiator: Area23 is differentiated by their focus on creativity and innovation. They believe that the best way to reach and engage healthcare audiences is through creative and innovative marketing campaigns that break through the noise.
- Key marketing services: AREA 23 doesn’t state all services on their website. However, the business is a full-service agency and a part of the IPG Health Network Company, which we described above.
- Industries served: Area23 serves a variety of healthcare industries, including pharmaceutical, biotech, medical device, and healthcare services.
- Office location: Area23 has an office in New York City.
- Year founded: Founded in 2007.
- Team size: According to LinkedIn, Area23 has a team of 800+ employees
- Reasons to work with Area 23: The agency received numerous honors, including the 2022 Cannes Lions Health Agency of the Year. Their dedication to pushing the boundaries of creative, along with a client-centric approach, makes them a desirable industry partner.
7. DDB Health
DDB Health is a global pharmaceutical advertising agency based in New York, renowned for its bold approach to the fast-paced world of healthcare. Their vibrant culture combines courage, curiosity, generosity, and grit, ensuring that clients receive immersive, clear information that genuinely resonates with their audience. With a diverse range of services, from brand development to data analytics, DDB Health aligns the right talent to each task, ensuring quality and personalized attention.
Things to know about DDB Health
- Key differentiator: Their key differentiator is their bold approach to pharmaceutical advertising. This is evident from their motto, “Dare to Do Boldly”, and their cultural values which emphasize Courage, Curiosity, Generosity, and Grit. They pride themselves on challenging conventions, trying new and difficult things, and delivering clear and immersive information to their customers.
- Key marketing services:
- Brand & Campaign Development
- Portfolio Management
- Scientific Branding
- Pre-launch Market Development
- Multichannel Engagement
- Strategic Planning
- Medical Execution
- Data & Analytics
- Industries served: The agency primarily focuses on the healthcare and pharmaceutical sector.
- Office location: The headquarters are in New York City.
- Year founded: DDB Health was founded in 2005.
- Team size: DDB Health has a team of over 250+ employees.
- Reasons to work with them: They offer a wide range of services including brand and campaign development, strategic planning, data analytics, and more, catering to various needs of clients in the pharmaceutical and healthcare sectors.
8. Elevate – Healthcare Marketing
Elevate Healthcare Marketing is a specialized digital marketing and branding agency dedicated to aiding leaders in the pharmaceutical, biotechnology, and medical device industries by transforming their product objectives into actionable sales and marketing strategies. Their unique selling proposition is their dedication to providing “rare insights and creativity” in the marketing landscape, emphasizing the importance of uniting healthcare professionals and their patients for a shared understanding and responsibility.
Things to know about Elevate
- Key differentiator: Elevate positions itself as a champion for healthcare challenger brands. This indicates a focus on brands that might not be market leaders but have potential to grow and make an impact in the market.
- Key marketing services:
- Marketing strategy and consulting
- Creative services
- Social media management
- Website design and development
- Industries served: They primarily serve the needs of healthcare sector, particularly entities operating within the pharma, biotech, medtech, and rare disease space.
- Office location: Elevate has an office in Blue Bell, Pennsylvania, United States.
- Year founded: Elevate was founded in 2015.
- Team size: According to LinkedIn, Elevate has 45+ employees.
- Reasons to work with them: If you’re looking for a creative, full-service healthcare marketing agency within the rare disease sector, Elevate might be the right choice for you.
9. Harrison/Star
Harrison & Star is a global healthcare marketing agency recognized for its comprehensive approach to healthcare branding and communications. With a unique blend of eye-catching creativity, strategic acumen, and profound scientific knowledge, they offer comprehensive services that cater to the diverse needs of the healthcare sector. Their dedication to combining art with science ensures that their clients receive the best of both worlds in terms of marketing solutions.
Things to know about Harrison & Star
- Key differentiator: Their unique selling proposition is a combination of show-stopping creativity, strategic insight, and profound scientific knowledge. This combination enables them to provide marketing solutions that are both visually compelling and scientifically grounded, catering specifically to the requirements of the healthcare industry.
- Key marketing services: They are specialized in combining creative design, strategic planning, and scientific expertise, including
- Digital marketing
- Pharmaceutical advertising
- Customer relationship marketing (CRM)
- Analytics
- Social media
- Website design and development
- Mobile, video, animation
- Industries served: Harrison & Star serves the healthcare industry.
- Office location: Their headquarters are located in New York.
- Year founded: Harrison & Star was founded in 1986.
- Team size: The business has 400+ employees.
- Reasons to work with them: Harrison & Star agency has a proven track record in these areas, making them a reliable choice for healthcare brands seeking a trusted marketing partner.
10. AbelsonTaylor Group
AbelsonTaylor is a full-service healthcare advertising agency based in Chicago that delivers innovative design, creative solutions, and marketing strategies tailored for pharmaceutical and consumer health brands. By blending science, strategy, and creativity, AbelsonTaylor crafts unique brand narratives that inspire action and ensures measurable success at pivotal healthcare decision points.
Things to know about AbelsonTaylor
- The key difference: The unique storytelling style of AbelsonTaylor sets them apart from other healthcare and pharma marketing agencies. By blending science, strategy, and creativity, they crafts unique brand narratives that inspire action and ensures measurable success.
- Key marketing services: The agency talks about combining both right brain (creative) and left brain (analytical) approaches, mixing science, strategy, and creativity to surpass client goals. According to LinkedIn, those services also include
- Advertising
- Broadcast
- Marketing (traditional/digital)
- Digital Media
- Digital Advertising
- Industries served: AbelsonTaylor specializes in the health and wellness sector, specifically serving pharmaceutical and consumer health brands.
- Office location: Their headquarters are located in Chicago.
- Year founded: AbelsonTaylor was founded in 1981.
- Team size: The business has 400+ employees, according to LinkedIn.
- Reasons to work with them: AbelsonTaylor offers a blend of experience, innovation, and a results-driven approach, making them a potentially appealing choice for businesses looking for expertise in health and wellness advertising.
11. Dudnyk – Healthcare Marketing
Dudnyk is a full-service healthcare advertising agency that was named Agency of the Year in 2019. It is a company that specializes in rare diseases. They are known for their unique ideas, creativity, and talented staff. Their mission emphasizes uniting healthcare professionals and patients through a shared understanding and responsibility, ensuring brands achieve their utmost potential.
Things to know about Dudnyk
- Key differentiator: Dudnyk is a distinguished full-service healthcare advertising agency that stands out for its specialization within the rare disease space.
- Key marketing services: They specialize in pharmaceutical brand strategy and development for rare diseases and orphan drugs, including:
- Healthcare Marketing
- Brand Development
- Advertising
- Strategic Planning
- Industries served: Their primary industry focus is healthcare, specifically within the realm of pharmaceuticals.
- Office location: Dudnyk has offices in Horsham, US.
- Year founded: The business was founded in 1993.
- Team size: Dudnyk has a team of over 50+ marketers.
- Reasons to work with them: Dudnyk was awarded the “2019 Agency of the Year,” showcasing their excellence and credibility in the industry.
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What are the benefits of hiring a pharmaceutical marketing agency?
Typically, marketing agencies specialized in healthcare have teams of specialists and subject-matter experts skilled in professional communication, media planning and purchasing, digital/social media strategy development, analytics, and performance evaluation. They are accountable for administering all aspects of a product’s life cycle, such as product launch planning, Go-To-Market strategy, and the creation of sales support materials.
How to know if an agency is a good fit for my company?
Choosing the right healthcare and pharma marketing agency is crucial for the success of any campaign or brand in this highly specialized and regulated industry. Some key factors to consider when making this important decision are:
- Industry Expertise
- Strategic Approach
- Creative Excellence
- Data-Driven Decision-Making
- Integrated Services
- Regulatory Compliance
- Cultural Fit
- Client Testimonials and Case Studies
- Transparency
- Adaptability
The ideal healthcare and pharma marketing agency ought to possess not only industry-specific expertise but also exhibit creativity, strategic thinking, and a commitment to delivering quantifiable outcomes. A good fit and thorough research are essential before making a decision.
Frequently asked questions
What are the different types of healthcare marketing agencies?
There are many types of healthcare marketing agencies, each with its strengths and weaknesses. Some of the most common types include:
- Full-service agencies: These agencies offer a wide range of marketing services, from branding and advertising to public relations and social media marketing.
- Digital agencies: These agencies specialize in digital marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
- Creative agencies: These agencies specialize in creative marketing, such as copywriting, graphic design, and video production.
- Medical education agencies: These agencies specialize in creating and delivering medical education content, such as clinical trials and patient education materials.
- Regulatory agencies: These agencies specialize in helping pharmaceutical companies navigate the regulatory landscape
What are the key services that pharmaceutical and healthcare marketing agencies offer?
The key services that pharmaceutical marketing agencies offer vary depending on the type of agency. However, some of the most common services include:
- Brand development and positioning: This involves developing a strong brand identity for the pharmaceutical company and its products.
- Marketing research: This involves conducting research to understand the target audience and their needs.
- Advertising: This involves creating and placing advertising campaigns to reach the target audience.
- Public relations: This involves building relationships with the media and other stakeholders to generate positive publicity for the pharmaceutical company.
- Social media marketing: This involves using social media platforms to connect with the target audience and promote the pharmaceutical company’s products.
- Digital marketing: This involves using digital channels, such as search engine optimization (SEO) and pay-per-click (PPC) advertising, to reach the target audience.
- Medical education: This involves creating and delivering medical education content to healthcare professionals.
- Regulatory compliance: This involves helping the pharmaceutical company comply with all applicable regulations.
What are the benefits of working with a healthcare and pharma marketing agency?
There are many benefits to working with a marketing agency. Some of the most common benefits include:
- Access to expertise: A wealth of expertise in the pharmaceutical industry. This can help you to develop and implement effective marketing strategies.
- Scalability: They can scale their services to meet your needs, whether you are a small start-up or a large multinational company.
- Cost-effectiveness: This can often help you save money on marketing costs.
- Time savings: You can take on the day-to-day tasks of marketing, freeing up your time to focus on other aspects of your business.
- Peace of mind: Working with a marketing agency can give you peace of mind, knowing that your marketing is in good hands.
How do I choose the right pharmaceutical marketing agency for my company?
When choosing a marketing agency, there are a few things you should keep in mind:
- Your budget: How much are you willing to spend on marketing?
- Your needs: What are your specific marketing needs?
- Expertise: Make sure the agency has experience in the pharmaceutical industry.
- Track record: Look for an agency with a proven track record of success.
- Agency’s culture: Make sure you are comfortable working with the agency’s team.
- Communication style: Make sure the agency communicates with you in a way that you understand.
What is the cost of hiring a healthcare and pharmaceutical marketing agency?
It can be difficult to determine the exact cost of employing a pharmaceutical marketing agency due to a number of factors, such as
- the scope of work,
- the size of the agency,
- the level of expertise required,
- and the specific services required.
However, the hourly rate can range from $100 to $350 depending on the service, required level of expertise, and location. In comparison to building an in-house marketing team, hiring a marketing agency can provide a more cost-effective solution, as agencies offer a specialized skill set without overhead costs.
